4.1 Competitor Analysis

A competitor analysis report consists of a collaborative analysis of factors in your competitors’ websites such as:
∙ Colour & Theme
∙ Layout
∙ Images
∙ Navigation
∙ Search Engine Results
∙ Overall Effectiveness
∙ Strengths & Weaknesses
∙ Any niche areas / elements
∙ Marketing Strategy
We also provide a summary evaluating your competitors as a whole, including suggestions of which elements to incorporate into your website.